Scuderi is a company that deals with the distribution of food, especially flour. It was formed more than 60 years ago and lately, due to increasing business, the company decided to adopt a new distinctive image.
This will to create a new distinctive identity on its market started with the creation of a new brand.
We designed the brand using the symbolic elements connected to the products marketed by Scuderi: the wheat, the sun and the green fields. We selected elements related to nature to underline the company care regarding the quality and the genuineness of its products.
Project workers:
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Andrea Mangano ( Activity: Graphics )
I designed the concept and originated the brand. -
Luciano Mammino ( Activity: Graphics )
I designed the coordinated graphics and I took care of the entire printing process.