Margheridas

For: Margheridas group

Invented the name "Margheridas", designed two different versions of the brand (male and female ones) and the related graphics.

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Margheridas is a brand idea that expresses irony and sympathy with the intention of spreading the name among young people. The name "Margheridas" is a fictional name, phonetically close to the spanish word "Margaridas" that means daisy.
Therefore the brand represents a nice cartoon styled female daisy. A male variant follows the brand, named Whisky. The union of the two characters, "Whisky & Margheridas", is an intentional reference to the famous cocktail "whisky and margarita".

Project workers:

  • Immagine Luciano Mammino

    Luciano Mammino ( Activity: Customer relationships )

    After a meeting with the Margheridas group I developed an initial idea and I proposed to design two different versions of the brand: a male and a female one.
  • Immagine Andrea Mangano

    Andrea Mangano ( Activities: Graphics, Illustrations )

    I designed the logo and the illustration of Whisky & Margheridas by refining the original idea.