"Rock di primavera" (Spring Rock) is an event held by a group of young boys from Catania (Italy). It's a music festival to promote the creativity and the talent of some of the emerging bands from the local territory.
We designed the distinctive brand and all the promotional graphics for this event.
The "Rock di primavera" brand represents a guitar to recall the musical context on which the event is based. All the graphical and textual elements create a triangular shape. This compact shape makes the logo easy to apply on many different contexts and fits well on all related graphics that have been produced.
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Event T-shirt
We used the same colors of the brand to produce a distinctive and original t-shirt. The vertical lines and the circle on it represent the strings and the hole of a guitar.
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"Rock di Primavera" Compilation
We also designed the graphics of the "Rock di Primavera" compilation. This time we placed the guitar strings in a horizontal position to give more space to the titles.
Project workers:
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Andrea Mangano ( Activities: Graphics, Illustrations )
I designed the logo and the guidelines for the coordinated graphics. -
Luciano Mammino ( Activities: Graphics, Customer relationships )
I was responsible for communicating with the Rock di Primavera staff and with the event sponsors. I also designed the event poster.