ORYZONE brand

For: ourselves

Naming, brand design and some coordinated graphic designs.

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ORYZONE, pronounced exactly like the English word "horizon", meaning precisely the area of horizon or boundary. The term indicates the ceaseless search of new perspectives and new goals. Ceaseless search because, changing the view point, the boundary moves further, creating a new horizon for the eye and the mind, that reveals new targets to reach.
ORYZONE is a boundary zone that will never be reached even though it has been crossed several times, because it is the symbol of the constant desire to improve and reach new targets.

We created a logo in which the "ORYZONE" text is positioned below a graphic composition which contains the moon and some other elements. This composition forms the shape of an eye.
The eye is strictly related to light, sun and spirit. It is the main human organ of perception that keeps men constantly in contact with reality. Furthermore, the eyes make men aware of points of view, dimensions, shapes and style.
The moon is the natural companion of the sun and it is typically used to represent the human soul and all its peculiarities: emotions, dreams, versatility, creativity, imagination, abstraction and alien feelings.